Marketing & Sales

D&B Optimizer for Salesforce

Empower your organization with accurate, actionable data in Salesforce Get a Free Trial

The data you need to drive your business forward D&B Optimizer for Salesforce ensures the data powering your Salesforce environment is clean, complete, and actionable. Powered by the Dun & Bradstreet D-U-N-S® Number, it enables your organization to have confidence in segmenting the market, identifying priority targets, and ensuring alignment across your business, while reducing the costs associated with bad data. D&B Optimizer for Salesforce continuously manages data quality inside your Salesforce environment so you don’t have to.
Automated Data Management
Maintain a single source of data truth and increase alignment and efficiency within your Salesforce instance
Real-Time Data Enrichment
Ensure all records contain accurate core business firmographics, intelligence, and hierarchical relationships
Improved Account Segmentation
Dynamic dashboards allow you to segment accounts by revenue, industry, employee size, and geographic location

The Replacement

As the sole commercial data provider powering, Dun & Bradstreet has partnered with Salesforce to deliver a replacement for both Clean and Prospector.

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How It Works

D&B Optimizer for Salesforce is fueled by Dun & Bradstreet’s comprehensive commercial database of over hundreds of millions of business records from 30,000 sources in more than 190 countries, updated 5 million times a day. By automatically enriching account records every 15 days, D&B Optimizer for Salesforce provides direct access to real-time, quality data at your fingertips so you can:

Increase sales productivity by eliminating manual efforts and automating data entry

Identify cross-sell and upsell opportunities with visibility into corporate linkages and family trees

Accelerate growth by prioritizing accounts based on 80 fields of advanced information

Leverage real-time enrichment to ensure data completeness and accuracy