The power of analytics in the hands of marketers
Market Insight is an innovative data analysis and visualization tool that allows you to better understand your customers and opportunities.
Get a complete view of your customer base, combining your customer data with Dun & Bradstreet’s global business database
Create a scoring model to profile and pinpoint the prospects who are most like your best customers
Leverage powerful charting tools to graphically view your data in different ways
View results in a Venn Diagram with segment counts to identify cross-sell opportunities
Conduct a penetration analysis to understand market opportunity
Augment data with rich firmographics, including newly enhanced geocodes, corporate hierarchies & analytics for better decision making.
Once we became familiar with the possibilities that Market Insight offered, our organization was able to work far more efficiently and intelligently.
Access across the enterprise
Dun & Bradstreet products serve every aspect of an organization seeking to activate deep data insight to build valuable relationships