The power of analytics in the hands of marketers
Market Insight is an innovative data analysis and visualization tool that allows you to better understand your customers and opportunities.
Get a complete view of your customer base, combining your customer data with Dun & Bradstreet’s global business database.
Create a scoring model to profile and pinpoint the prospects who are most like your best customers.
Leverage powerful charting tools to graphically view your data in different ways.
View results in a Venn Diagram with segment counts to identify cross-sell opportunities.
Conduct a penetration analysis to understand market opportunity.
Augment data with rich firmographics, including newly enhanced geocodes, corporate hierarchies & analytics for better decision making.
How It Works
D&B Market Insight is easy to deploy and start using right away. Simply download a launcher directly from D&B to your computer (not your company’s server) and access the application through a secure Web page.
Once we became familiar with the possibilities that Market Insight offered, our organization was able to work far more efficiently and intelligently.