Marketing & Sales

D&B Marketo Connector

Provide real-time data enrichment for Marketo users to accelerate the generation of richer, higher quality leads that accelerate pipeline growth

Unlock the value of your marketing data
D&B Marketo Connector helps you standardize, complete and enrich inbound leads in real time. Drive higher conversion rates on your Marketo landing pages by requiring fewer fields in your forms and appending complete, accurate data after submission.
Normalize, standardize and correct dirty data submitted in Marketo forms – in real-time
Populate form fields on job function and other contact details from our database of 42M+ B2B contacts
Add in key firmographic details like industry, company size, revenue and the Dun & Bradstreet D-U-N-S® number
Easy, secure integration – set-up takes just minutes
Flexible field mappings that can align to your picklists
DUNSRight and CleneStep™ makes data actionable by verifying and validating email, phone and social records

How It Works

Dun & Bradstreet’s Marketo Connector enables you to integrate Marketo data directly with D&B Optimizer, a secure cloud-based data services platform that helps you unlock the value of the data you work so hard to generate and own. Anchored by the DUNSRight® and CleneStep processes, Optimizer provides you with a single view of your customer. Its continuous data management capabilities mitigate risks associated with bad data, increasing your outreach confidence and the quality of your inbound leads.
We consider [Dun & Bradstreet] NetProspex a core piece of everything we do from a campaign perspective.
Ken Ledyard , Director Strategic Alliances , Socius