Sales Acceleration

How winning B2B teams generate more leads and convert them into customers

Prospecting & Account Monitoring

You’re trying to reach and engage prospects but nearly seven decision makers are involved in every sales deal — climbing from an average of five a few years ago. That’s why knowing your market, having access to quality data and leads, and developing the sales insights to identify your best prospects is critical. D&B Hoovers can help your B2B sales teams prospect smarter.

prospect smarter

Sales Territory Analysis & Planning

Identifying and assigning optimal territory coverage can help a sales team hit their sales targets faster. Yet, despite its importance, 64% of organizations believe they are ineffective at territory design. D&B DataVision can help you analyse your sales territories to improve your sales team’s performance.

analyze sales territories

Account-Based Sales Development

You’re trying to empower sales development reps with high propensity targets to pursue but 40% of sellers say getting a response from prospects is getting harder, due to activities that target the wrong accounts with the wrong message. Increase productivity, drive pipeline, and target the right buyers with the right message. Discover D&B Lattice.

grow revenue faster

customer story

A leading provider of business-to-consumer digital services wanted to get deeper insights into their best accounts and find new accounts that resembled their best accounts, so they could market and sell to them in a very targeted way.

Like many Dun & Bradstreet customers, this leading company decided to integrate D&B Hoovers with its Salesforce instance. This allowed the team to conduct detailed research on each of their target accounts before approaching them directly in Salesforce. This deep CRM integration increased efficiency and effectiveness of the company’s reps.

The ability to set trigger alerts of target account activity and understand their business trends over time is also very important to our ABM program. These predictive indicators that D&B Hoovers provides are essential to our reps being constantly on top of their accounts and adjusting their tactics if needed.

Sr. Director of Marketing