1"The B2B Data Activation Priority", A Forrester Consulting Thought Leadership Paper commissioned by Dun & Bradstreet, May 2018.
M247 is the UK’s fastest growing connectivity and internet infrastructure provider. To continue its organic growth, the group wanted to create a single view of every one of its customers. This would enable it to restructure its sales approach and refine its marketing strategy. Without this clarity, Watson continues, M247 would be unable to realise the potential value of its customer base. It also risked aligning the wrong calibre of Sales and Marketing resource to opportunities.