D&B Hoovers has played an important role in Floor and Decor's consumer outreach strategy, allowing them to approach and engage with new and existing customers with precision and efficiency. D&B Hoovers' rich database and insightful analytics have enabled them to identify and target new consumers who are perfectly aligned with their offers, hence increasing reach and driving growth.
To minimize business risks, the Japanese headquartered group relies on Dun & Bradstreet Data Cloud for global credit checks. By using the D&B Credit monitoring function, Marubeni's credit management team automatically receives notifications when a customer’s situation changes.
Credly wanted to empower their sales team with more than qualitative instincts and experience to identify their Ideal Customer Profile (ICP). They needed to target with precision, augmenting and optimizing the data they had in their systems with additional analysis and insight.
Depending on the credit limit required, Bayer specifically requests different risk data of their customers from Dun & Bradstreet’s Data Cloud. The data is fed directly into SAP’s Enterprise Resource Planning (ERP) system via an API integration.
