Q: Describe your role and what you love about it.
A: As Marketing Manager at Dun & Bradstreet, I plan and execute paid digital media campaigns, to raise awareness of our business and drive leads to help achieve our company goals.
I love seeing media briefs turn into visible adverts which showcase our solutions. There is a real buzz when you can see results coming in from weeks and months of planning and execution.
Q: Describe a recent project that you worked on of which you are proud.
A: Recently, I drove an initiative to get call tracking in place which would enable better visibility and measurement of paid media efforts. The project didn’t sit directly within my role, however I was empowered to request budget and work cross-functionally to be able to implement a tool which will benefit what I do in my Demand Generation role, as well as the broader UK marketing team.
Q: What do you enjoy about D&B’s work culture?
A: Dun & Bradstreet provides you with the opportunity to learn, grow and develop your skills. Working for a company that is passionate about doing better for its customers, employees and shareholders provides a sense of satisfaction.
Q: When you’re now working, how do you spend your time?
A: I enjoy spending time with friends and family, often centered around food - whether that is cooking new meals at home or eating out.