Cross the Finish Line by Engaging With Your Customers Their Way

Omnichannel Marketing – A Data & Platform-Driven Guide for B2B Marketers (part 3 of 3)

We’re at the final stage of this marketing triathlon and it’s a foot race to the finish. You dove in, determined to identify your customers, and rode hard to target your best audience segments. Now you’re ready to be a serious competitor by engaging with your customers where and when they expect you to.

For a full recap of Tackling An Omnichannel Marketing Triathlon, just request a copy of the guide below.

According to the Dun & Bradstreet “2017 State of B2B Marketing Report,” in each hour 673 new businesses will open, 12 will close and 767 CEO or owner changes will occur.

Your preparation so far has helped you build the perfect data and platform plan. Engaging with your customers is the payoff.

Here are three tips to deliver amazing customer experiences:


  1. Create a Personalized Experience - Your buyers are gathering information about your brand and products wherever they can find it. The best campaigns will feel connected and personalized with each customer interaction.
  2. Be Consistent – On Screen and On Site - Ensure campaigns are coordinated so that your online engagement compliments your sales team’s targeted account outreach.
  3. Keep Your Data Fresh - Just like course conditions, customer data can change at any moment so it’s critical to be nimble and have the right information at your fingertips.


Omnichannel Marketing is a B2B reality and the marketers who focus on perfecting a data-inspired approach will reap the rewards — higher lead conversion rates, far better customer experience, and most importantly, increased ROI for your marketing investments.

Get Your Guide

In partnership with Adobe, Dun & Bradstreet has developed the B2B data-inspired training guide, Tackling An Omnichannel Marketing Triathlon. Get your copy now and learn how to expertly interconnect the right mix of channels, data, and platform to identify, target, and engage with your customers – where and when they expect you to.

See Part 1 and Part 2 in this series.