Episode Twenty Nine: Putting the Customer First

From the Classroom to the Boardroom

Data can actually drive a better and fairer society through the creation of products, better marketing, and doing things differently.

In this episode we are joined by Rachel Aldighieri, Managing Director of the Data & Marketing Association (DMA) where we discuss how the GDPR has put customers back at the centre for companies, making data privacy matter and the need to tackle trust, one of the marketing industry’s biggest challenges.

(Please note that this podcast was recorded prior to lockdown.)

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