Third-party data helps, but it isn’t a magic wand.
Host: George L'Heureux, Principal Consultant, Data Strategy
Guest: Scott Garner, Data Strategy Consultant
As a customer, Scott Garner learned first-hand how partnering with Dun & Bradstreet for third-party data could improve his organizations’ view of the truth. And he gained an important insight: the truth for his organization could be different from someone else’s, and acquiring third-party data is an important step – but just a step – in getting to that truth.
Now, as a Dun & Bradstreet Data Strategy Consultant, Scott is sharing his experience and insight. In this Data Talks conversation, Scott explores how the combination of first-party data, third-party data, and clear governance and rules shape an organization’s “data truth”.