Data Talks Episode 19: The Critical Importance of Data Context

Lack of Context Can Spell Disaster for Data Analysts

Host: George L'Heureux, Principal Consultant, Data Strategy
Guest: Matt Schroeder, Data Advisor

Whether it’s a seemingly straightforward indicator field like an out-of-business indicator, or a field containing the number of employees, data elements have context that can affect the ways we interpret and use them. But those details aren’t always obvious – and data users don’t always ask the questions they should.

Dun & Bradstreet Data Advisor Matt Schroeder explains that failing to consider the context of the data you’re using can have disastrous impacts on your downstream analysis. He also shares tips for making sure you get the information you need, and how to share the context you know with other team members to ensure that your entire organization benefits.