Predictive Playbook: Account-based Marketing

Account-Based Marketing Should Fit in Your Demand-Gen Strategy

For years, B2B organizations have built out list after list of targeted accounts to prioritize their outbound efforts. However, modern marketing teams need to take a more scientific approach in order to successfully identify, attract, and convert prospects into paying customers.

Don’t miss out on this critical shift in B2B marketing tactics. Make account-based marketing (ABM) an effective part of your demand generation strategy. This playbook gives you the critical information you need:

  • The real definition of ABM
  • Ways to overcome common challenges
  • Best practices to ensure ABM success
  • KPIs for measuring your results

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