Account-Based Marketing Should Fit in Your Demand-Gen Strategy
For years, B2B organizations have built out list after list of targeted accounts to prioritize their outbound efforts. However, modern marketing teams need to take a more scientific approach in order to successfully identify, attract, and convert prospects into paying customers.
Don’t miss out on this critical shift in B2B marketing tactics. Make account-based marketing (ABM) an effective part of your demand generation strategy. This playbook gives you the critical information you need:
- The real definition of ABM
- Ways to overcome common challenges
- Best practices to ensure ABM success
- KPIs for measuring your results