A combination of time consuming manual work, bad data and poor quality leads mean many Sales teams are frustrated with their CRM system. So how can they improve this situation? By integrating CRM processes. This article will explain what this means and what benefits it can deliver.
Many companies have yet to master digitalisation and are currently stuck in a moderate to a deep digital crisis. The key here is to establish data driven processes. Improved, accurate and enriched data leads to a complete view of both customers and prospects helping you to eliminate data silos and provides an efficiency boost and the ability to automate processes.
This data-driven approach should be top priority in Marketing and Sales departments. After all, it’s simply not possible to develop a target market without a solid database. However, data management has its own set of pitfalls and the processes certainly don’t work smoothly at all companies. Stressed out with excessive workloads, while also underestimating exactly what is involved, many teams continue to copy data across manually from one system to another on a daily basis. Not only is this time consuming for everyone involved, it can also cause companies to lose sight of what really matters: activities that deliver growth.
The road to greater efficiency in Sales starts with establishing integrated CRM processes. Manual data entry is eliminated and teams can see a complete view of customers and prospects.
Read on to discover how you can integrate your CRM processes in three steps.