Empowering People with D&B Optimizer for Salesforce
On its mission to accelerate business through face-to-face events, dmg events is committed to bringing people and businesses together. But to establish the most meaningful connections, it’s imperative for the right people to come together. However, dmg events’ potential customer base is large and diverse, and keeping data up to date was an ongoing challenge for its sales and marketing teams.
In addition, its data was being acquired from multiple sources and was therefore varying in quality, accuracy and uniformity, with no capacity for standardization or insights. And just in case this growing mountain of data-related challenges wasn’t disruptive enough, approving and managing data was also a manual, time consuming process. To overcome this, dmg events chose D&B Optimizer for Salesforce. Citing its capabilities to ensure the data powering its Salesforce environment was as extensive as possible, seamless to navigate and easy to act upon, as the main reasons behind this decision. But above all, because the solution continuously manages data quality within this environment, dmg events no longer has to – freeing up its people to focus on more impactful, customer-centric tasks for the business.
Since leveraging D&B Optimizer for Salesforce, dmg events has been able to revolutionize its use of data – and its ability to match against customers. Overall, the event specialist now enjoys an impressive 75% match rate against customers, and 45% match rate against potential customers. Today, following the introduction of the industry-leading data solutions of D&B Optimizer for Salesforce, 100% of records now hold fully populated invoice addresses.