D&B Optimizer for Microsoft Dynamics Launches in the UK & Ireland

Focus on Growing Your Most Valuable Relationships

Achieving sustained growth amidst the disruption of COVID-19 is extremely challenging. For businesses in the UK and Ireland, Brexit is an additional uncertainty, with six in ten business leaders concerned that the transition will shut off potential avenues of growth.

In this fast-moving environment, having access to high quality, timely information about the companies you do business with can make a significant difference. However, 41% of B2B marketers cite inconsistent data as their biggest challenge to maximising ROI.

To help organisations achieve sustained growth, we’re expanding our co-sell partnership with xMicrosoft to bring D&B Optimizer for Microsoft to the UK & Ireland, available on AppSource. With the combined strengths of Dun & Bradstreet’s data and Microsoft’s technology, businesses can focus on their most valuable relationships and thrive amidst uncertainty.

Improving data quality with D&B Optimizer

D&B Optimizer helps organisations to make critical business decisions with confidence, by combining Dun & Bradstreet's trusted data directly within Microsoft's Dynamics 365 and accessible in Dataverse.

The solution improves the quality of business data by correctly identifying, cleansing and injecting firmographic intelligence into records within the Microsoft Business Applications stack. Everyone in the organisation can benefit from the actionable, accurate data needed to make critical decisions.

John Thompson, Chairman at Microsoft, recently stated on D&B’s Power of Data podcast, “Today success comes down to the combination of the app and the data that powers it. The value of technology for organisations lies in the insights that you can glean from the data that you've collected – and thanks to partnerships like that between Microsoft and Dun & Bradstreet, you can benefit from both aspects. And candidly, what D&B does is just phenomenal.”

How does it work?

Powered by Dun & Bradstreet's global business database, D&B Optimizer delivers mastered business intelligence on more than 420 million companies and their corporate hierarchies.

D&B Optimizer acts as the foundational building block, linking core business intelligence to additional data analysis capabilities and offering many new ways to leverage data across the Microsoft stack.

Sales and marketing teams can:

  • Ensure reliable, scalable access to quality data across the entire organisation
  • Make faster, more informed decisions about the companies they do business with
  • Expedite time-to-value for new line of business platforms
  • Analyse business and market opportunities more accurately by continuously ensuring entity data is accurate and actionable

The power of partnership

This partnership with Microsoft is part of the Dun & Bradstreet Accelerate programme, combining the most powerful technologies with Dun & Bradstreet’s unmatched business information. With these combined strengths, businesses can truly realise the power of their data – and thrive even in the most uncertain times.

Lucy Bourne, Strategic Recruit lead for Business Applications at Microsoft said: “We’re delighted to welcome Dun & Bradstreet into our Business Applications ISV program, ISV Connect. They offer a unique approach to data, the central key to success with any deployment”.

Click here to sign up for a free demonstration: D&B Optimizer for Microsoft