Dun & Bradstreet
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Business Growth Solutions

Turning Buying Signals Into Revenue Growth

Enable your sales and revenue teams to identify, prioritise, and act on buying signals with trusted company and contact data, buyer intent, website engagement, trigger events, and D&B.AI-powered guidance — whether they are working in sales platforms, CRM systems, or the AI tools they already use.

The Challenge Facing Sales & Marketing Teams

Identify and Engage the Right Buyers

Sales and Revenue teams need more than data. They need to know which accounts matter, when to engage, why now, and what to do next.

Dun & Bradstreet helps teams identify the right companies, contacts, and buying groups faster by combining trusted business identity, commercial intelligence, buying signals, and contextual insight — helping sellers focus on opportunities with stronger fit, active interest, and meaningful business change.

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Accelerating Sales & Marketing Growth

Drive Growth Across the Revenue Lifecycle

Identify, prioritise, and act on the signals that matter most throughout the revenue lifecycle.

  • Identify Opportunities: Find the right companies, contacts, and buying groups faster.
  • Detect Buying Signals Earlier: Surface meaningful signals that create a reason to engage.
  • Prioritise What Matters: Focus seller attention on the opportunities most likely to matter now.
  • Focus on Your Next Best Action: Move from signal to action faster.
  • Drive More Relevant Conversations: Engage the right buyers with timely, personalised outreach.
  • Power AI-Assisted Revenue Workflows: Bring trusted commercial intelligence into the workflows teams already use.
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How Dun & Bradstreet Helps

Trusted Commercial Intelligenceat Every Stage of the Revenue Lifecycle

Build revenue workflows on trusted company and contact data, business identity, account hierarchies, and commercial context powered by the D‑U‑N‑S® Number. This unique business identifier helps create a consistent view of companies, locations, subsidiaries, and corporate family relationships, so teams can identify opportunities and engage with confidence.

Detect Buying Signals Earlier

Use buyer intent, website engagement, company news, trigger events, and account activity to identify when buyer interest or business changes create a timely reason to engage.

Understand Which Signals Matter and Why

Move beyond disconnected data points with contextual intelligence that helps teams understand why an opportunity matters and where to focus attention.

Prioritise the Right Opportunities

Focus seller attention on the accounts, contacts, and buying groups most likely to require action now.

Focus on Your Next Best Action

Move from signal to action faster with the context needed to engage at the right time and with greater relevance.

Drive More Relevant Conversations

Engage the right buyers with timely, personalised outreach informed by account context and buying signals.

Power AI-Assisted Revenue Workflows

Bring trusted commercial intelligence into AI-assisted workflows to support account prioritisation, seller productivity, customer engagement, and revenue growth.

Explore Use Cases for Every Team

See how sales, marketing, and revenue teams use Dun & Bradstreet intelligence to drive better outcomes across the buyer journey.

Prioritise The Right Buyers and Improve Conversion Rates

Focus on high-quality accounts and engage with greater relevance using clearer buying signals.

Explore Sales Solutions

Reach And Engage High-Value Audiences with Precision

Improve targeting, reduce wasted spend, and drive more effective campaigns.

Explore Marketing Solutions

Align Your Teams Around a Single View of Accounts

Ensure consistent data and shared visibility across systems, teams, and workflows.

Explore Data Management Solutions

Build A Growth Strategy Based on Your Business Needs

We’ll help you map your targeting, engagement, and pipeline priorities — so you can apply the right solutions to accelerate growth across your organisation.

Schedule Your Strategy Session

Powered by D&B.AI

AI-Ready Context to Drive Growth

AI can accelerate revenue workflows — but only when it’s grounded in real-world business context. Dun & Bradstreet embeds verified business identity and continuously updated signals into your systems, so your models, agents, and workflows can help you identify opportunities, prioritise actions, and engage buyers with greater accuracy.

Explore the D&B Commercial Graph

640M+

Verified business entities

250+

Global markets covered

100B+

Monthly data quality calculations

1.4B

Match points

Featured Content

How to Engage Buying Groups to Drive Growth

Modern purchasing decisions are made by teams. Buying group targeting can help you reach decision makers and improve your chances of landing the deal. Download our eBook to learn how targeting buying groups can help you accelerate growth.

Download the eBook

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IMPACT STUDY

Driving Growth Through Unified Data

Sales and Marketing teams need accurate insights to engage buyers and drive revenue. Forrester’s Total Economic Impact™ study shows how Dun & Bradstreet’s data management solutions deliver measurable results, including cutting territory planning time by up to 50%, improving go-to-market strategies, and enabling deeper personalisation. The study also noted up to a 10% increase in high-margin sales. See what else was revealed.

Explore Growth Findings

Cover of Cover of The Total Economic Impact™ Of Dun & Bradstreet’s DataManagement Solutions

Develop a Revenue Strategy Built Around Verified Insight

Work with our team to map your buyer workflows, identify opportunities, and apply the right solutions to drive growth across your organisation.

Schedule A Strategy Session