Marketing & Sales

D&B Rev.UpABX for Ads

Target the audiences most likely to convert and engage with relevant experiences Find out more

More Reach, More Engagement, More Leads

D&B Rev.Up™ ABX for Ads provides the smartest way to optimise returns from your B2B programmatic advertising spend. Our experts provide a flexible managed service that uses the power of the Dun & Bradstreet Data Cloud and our extensive range of over 5 billion IP numbers to reach more of your target accounts with the greatest precision. In addition, D&B Rev.UpTM ABX for Ads delivers a future proof programmatic strategy for the impending cookie-less future.

Read the Siemens Case Studyto understand how D&B Rev.UpTM ABX for Ads opened doors for conversations to take place where conventional methods and tools had been unsuccessful.

Target the Right Accounts
Find the ideal customer profiles to create audiences using key information and analytics from the Dun & Bradstreet Data Cloud, intent data, predictive scores and other attributes.
Target With Precision
The Dun & Bradstreet D-U-N-S number enables us to identify the relevant IP addresses to advertise to accounts at the company site and across the wider organisation as required.
Measure, Optimise, Retarget
We optimise campaigns based on account size, priority and engagement data. We provide monthly reporting and advice to ensure a feedback loop and continued campaign improvement.
Complex B2B Buying Decisions

The customer buying journey is hard: 77% of B2B Buyers state that their latest purchase was very complex or difficult. In addition, B2B companies purchase by committee with 6-10 stakeholders typically involved in a buying decision. IP targeting provides the knowledge that you are targeting people in the right accounts, based on the websites they visit.

To learn more about D&B Rev.UpTMABX for Ads contact us today