Marketing & Sales

D&B Rev.UpABX for Ads

Target the audiences most likely to convert and engage with relevant experiences across display, paid social, search and CTV.​ Find out more

Build Your Audience Once – Activate It Everywhere
In the fast-paced, competitive race to grab your buyer’s attention, you need laser focus. With D&B Rev.UpTM ABX for Ads, you can be more precise with ad targeting and deliver more personalized engagement, faster.

More Reach, More Engagement, More Leads

D&B Rev.Up™ ABX for Ads provides the smartest way to optimise returns from your B2B programmatic advertising spend. Our experts provide a flexible managed service that uses the power of the Dun & Bradstreet Data Cloud and our extensive range of over 5 billion IP numbers to reach more of your target accounts with the greatest precision. In addition, D&B Rev.UpTM ABX for Ads delivers a future proof programmatic strategy for the impending cookie-less future.

Read the Siemens Case Studyto understand how D&B Rev.UpTM ABX for Ads opened doors for conversations to take place where conventional methods and tools had been unsuccessful.

Find the Right Audience​
AI-powered models and the might of the Dun & Bradstreet Data Cloud help you get straight to your most likely buyers. Gain understanding of when they're in-market, what tech they're using, how they engage, and more.​
Target the Right Accounts
Find the ideal customer profiles to create audiences using key information and analytics from the Dun & Bradstreet Data Cloud, intent data, predictive scores and other attributes.
Target With Precision
The Dun & Bradstreet D-U-N-S number enables us to identify the relevant IP addresses to advertise to accounts at the company site and across the wider organisation as required.
Measure, Optimise, Retarget
We optimise campaigns based on account size, priority and engagement data. We provide monthly reporting and advice to ensure a feedback loop and continued campaign improvement.
Complex B2B Buying Decisions

The customer buying journey is hard: 77% of B2B Buyers state that their latest purchase was very complex or difficult. In addition, B2B companies purchase by committee with 6-10 stakeholders typically involved in a buying decision. IP targeting provides the knowledge that you are targeting people in the right accounts, based on the websites they visit.

Measure, Optimize, Retarget​
Channel and performance reports help you to continuously measure and improve your campaigns across your buyer's journey and retarget engaged buyers​.
Ready to D&B Rev.UpTM?
Grow revenue with unified data, targeted audiences, and personalize activations across channels, while tracking your results. It's the RevTech platform B2B marketers have been waiting for! See It in Action

To learn more about D&B Rev.UpTMABX for Ads contact us today