Improve your B2B Advertising Results with Better Targeting

Login to Explore D&B Audience Segments in Adobe Audience Marketplace

Get Started

Better B2B targeting with D&B’s audience segments in Adobe Marketing Cloud

Oracle logo

 

Through a partnership with Adobe, Dun & Bradstreet’s B2B audience segments are no further than a few clicks away – no additional invoicing or vendor approval needed.
Dun & Bradstreet’s 285+ standard fact-based audience taxonomies represent contacts and companies across 300M+ businesses.
Results You Can MeasureDun & Bradstreet customers enjoy 46% better campaign management through
improved segmentation accuracy and depth and see a
+10% revenue performance.
Source: Customer Data Management Study, Dun & Bradstreet 2015

Why Dun & BradstreetAs a B2B digital marketer, you know how difficult it is to keep pace with the
ever evolving programmatic advertising industry. You need a trusted data
partner that delivers quality segments within your platform. When you
choose Dun & Bradstreet, you’re choosing the world’s largest, most trusted commercial
database. Improve your results by basing your campaign on accurate,
verified 100% deterministic data.

 

  • Quality - Accurately identify B2B targets based on both attributes and behaviors
  • Scale - Robust audience segments and overlap models to deliver personalized and relevant content to your customers on the right device
  • Facts - Deterministic data (fact based) for the right B2B contacts and attributes
We use cookies as set out in our Cookies Policy. To consent to all cookies, Accept or continue to use the site. To opt out of non-essential cookies, click Decline before continuing to browse.