Engaging buyers in today's complex B2B environment demands more time, effort, and intelligence than ever.
Even with unprecedented access to data and analytics, sales and marketing teams appear to be struggling to connect with their audience.
How do you measure up?
In the inaugural "State of Sales Acceleration" report, D&B surveyed over 300 B2B buyers and sellers from across the globe to discover:
How B2B buyers and sellers use data throughout the sales cycle
What B2B buyers really want when they talk to sellers
The biggest challenges facing sales and marketing teams
Which approaches are being adopted to close business
It's never been more important for sales and marketing to work collaboratively on executing customer-centric strategies that move the needle.