Dun & Bradstreet Marketing Services Privacy Notice

1st July 2021

What Information Do We Collect and Why?

At Dun & Bradstreet we  licence or sell professional business contact information for marketing and data management purposes. We also improve the accuracy of our customers marketing data by removing out of date contact details. 

We therefore collect contact information on business professionals such as:

  • Name and job title
  • Employer or business name
  • work e-mail address
  • work  address
  • work  phone number (including mobile number)
  • domain names and social media URLs
We collect this data so we can licence it to our resellers or  customers who use it to promote their products and services.
Where do we obtain our marketing data?

Our marketing data originates from:

  • Individuals within organisations providing information directly to us about their contacts
  • Data vendors
  • D&Bs World Wide Network Partners
  • Our modelling – which is where we predict an email address based on information known about a company
  • Press releases
  • Company websites

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Who do we share this information with?

We share the marketing data we collect with:

  1. Worldwide Network Partners – independent business information providers across the world with whom we have entered into commercial agreements to help achieve a leading competitive position internationally in providing business information.
  2. Customers – businesses and organisations with whom we enter into agreements to licence or access our data.
  3. Resellers – we licence information to authorized resellers and third party businesses for reselling.
  4. Our Company Group – if we share marketing data with any company within the Dun & Bradstreet Corporate Group, then use of  the data by those companies will be governed by this privacy notice.
  5. Service providers such as data processors and data storage providers. We closely vet such third parties before entering into a contract with them, and then contractually require these recipients to only use personal data for the intended purpose of the disclosure and that they destroy or return it when it is no longer needed.

We may also disclose personal data:

  • As required or appropriate in order to protect our website, business operations or legal rights, or in connection with a sale or merger involving Dun & Bradstreet assets or businesses. (In the event that Dun & Bradstreet is purchased or sells parts or all of the business, the information collected will be considered an asset that can be transferred).
  • To a court, tribunal administrative authority law enforcement agencies, regulatory authorities or government agencies. If based in a country outside the EU we would only comply with such a request if there was an international agreement (such as a mutual legal assistance treaty) in place.

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International transfers

We transfer our marketing data to recipients outside the EU and rely on adequacy decisions, data transfer  agreements or other EU approved mechanisms for such transfers. If you require  further information on this please contact the Data Protection Officer on EUDPO@dnb.com.

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Data Retention

Marketing data is regularly tested for accuracy and  retained until it is no longer active.

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Grounds of Processing

In technical legal terms we process marketing data under the ground of “legitimate interest”. D&B’s legitimate business interest in this situation is direct marketing or improving the accuracy of marketing information. The purpose of this processing is to enable our clients to promote their products and services to other businesses (including their existing customers).

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Data Subject Rights

You have rights in relation to the marketing data we hold about you:

Objecting to direct marketing:

We will always observe your objection to receiving either our Dun & Bradstreet marketing or to us passing on your contact details to third parties for their direct marketing purposes: You can either contact Customer Services including the name, business name, address, telephone number and email address that you wish to have excluded, or you can do this yourself by following these links:

Click here to opt out of receiving information from our customers

Click here to opt out of receiving information about Dun & Bradstreet products and services

Deletion: If you have objected to us using your marketing data, we then need to keep a record of that objection so that we do not subsequently begin direct marketing activities in relation to you if we receive your data again. Therefore any requests to delete your marketing data will be treated as objections to direct marketing. This ensures your aim of not receiving direct marketing is met.

Access If we hold marketing data about you it will at most include: your name, job title, work  address, work  phone number, work e-mail address and domain name.  To request from us confirmation of whether we are processing your personal data, and to access that information (including the exact source of your data) please contact Customer Services.

Rectification: If any of your marketing  data is inaccurate you have a right to request rectification. We are very keen to ensure the data we hold is accurate and up to date. Please contact Customer Services.

Before we are able to provide you with any information or correct any inaccuracies we may ask you to verify your identity and to provide other details to help us identify you and respond to your request.

Click here to opt out of receiving information about Dun & Bradstreet products and services

Click here to opt out of receiving information from our customers

You are also able to contact D&B’s data protection officer at any time on EUDPO@dnb.com.

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Updating this Privacy Notice

We strive for continuous improvement in our services, processes and protecting data subject rights. We will therefore update this privacy notice from time to time. Therefore, we advise you to check this notice on a regular basis, or if requested we will send it to you on a regular basis. We are also happy to provide previous versions of this Notice on request.

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All complaints or concerns and appropriate resolution relating to the practices of handling personal information will be logged. Any complaints of this nature should be made to Customer Services or the EU Data Protection Officer at EUDPO@dnb.com at:

Dun & Bradstreet Limited
The Point
37 North Wharf Road
London , W2 1AF

Our representative in the EU is  

Dun & Bradstreet Information Services UC
5th Floor, The Chase
Carmanhall Road
Sandyford Business Park

You also have the right to lodge a complaint with your national data protection authority. You can find details of your authority here

1st July 2021

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