Xaxis Expands its Suite of Vertical Solutions
Dun & Bradstreet Data on the Turbine DMP Platform for a More Precise Ad Buy
Business-to-business advertisers working with Xaxis to run online campaigns can more accurately target decision makers at companies through Dun & Bradstreet’s fact-based commercial data now available on Xaxis’s Turbine programmatic media platform.
It’s not easy to get detailed information about decision makers at companies. Dun & Bradstreet’s business data attributes provide the needed link between the business visitor and company details -allowing digital teams to tailor and customize solution.
Dun & Bradstreet’s partnership with Xaxis allows us to better serve clients and help them target key decision makers at specific companies across the web via display, video, smartphone, tablet and social media.
Xaxis Expands its Suite of Vertical Solutions by Offering Xaxis B2B Powered by Dun & Bradstreet.
As B2B marketers face increasing pressure to deliver stronger ROI on their marketing and advertising campaigns, they rely on accurate DMP data for greater assurance that the professionals they are targeting are the right candidates.
Dun & Bradstreet data contains detailed insights on public and private businesses around the world including company size, number of employees, job roles and functions amongst others. Dun & Bradstreet’s data are used within Xaxis to set targeting parameters in digital campaigns helping to ensure that the message reaches the right audience.