The Power of Localized Business Data for Smarter Targeting

We live in an increasingly complex digital economy. Businesses have a responsibility to target and connect with relevant customers in real-time within the context of where their behavior takes place in the physical world. Accurate place information, better known as point-of-interest data (POI), makes that possible. When critical business decisions require details about the people, places, and things that matter, having easy access to accurate and relevant data points is important.

Access Precise Business and Location Insights

Many POI offerings lack critical insights, such as market risk, to prioritize and target attractive markets. As market leaders, the combined value of Dun & Bradstreet’s global business identity data and the proven strength of Pitney Bowes POI solution is unmatched. From fraud and risk analysis to geographic relationship connections, together, we help companies improve performance and realize profitable growth through better, more trusted data.

Gain the Advantage to Manage Risk and Opportunity

Enjoy speed to market while balancing needed risk management measures:

  • Better understand your market area by profiling a region's business composition
  • Assess the identify of commercial entities and their associated attractiveness
  • Obtain precise location data and attributes
  • Reduce opportunity costs with better segmentation to drive investments
  • Leverage risk scores to increase average deal size

Additional Resources

The Data Differentiator Report: How improving data quality
improves business
Data Protection by Design Report: The opportunity in the
obligation of GDPR compliance
The Data Differentiator Infographic

The Data Differentiator Skyline Chat Series

Watch this skyline chat video series with two leading data visionaries Anthony Scriffignano, PhD, Dun & Bradstreet's Chief Data Scientist, and Olga Lagunova, Pitney Bowes' Chief Data and Analytics Officer, as they sit down together and chat about the vital role data is playing in the advancement of today's global commerce.Read More