The Key to Better Audience Targeting Is Better Data
Top-performing organizations leverage business data and analytics as a competitive advantage to accelerate the buyer’s journey. That starts with identifying and targeting the right audiences across channels, creating personalized buying experiences, and aligning sales and marketing more effectively.
TARGET PRIORITY ACCOUNTS
REACH AUDIENCES ONLINE and OFFLINE
ALIGN SALES and MARKETING TEAMS
Drive ABM With a More Accurate View of Top Accounts
Teams are prioritizing account-based marketing (ABM) as a strategy to influence key accounts. In response, you need to focus on the quality rather than the quantity of sales leads while aligning your sales and marketing efforts across channels.
You can achieve these objectives with data management solutions such as D&B Optimizer to help maintain the most clean and complete account data and D&B DataVision to prioritize best-fit accounts. These solutions help your teams focus on the same accounts and have access to the same quality data to help guide decisions and engage with relevance.
Right Audience, Right Time, Right Message
Profile your web visitors and deliver real-time personalization to enhance website engagement and turn unknown visitors into leads.
D&B Visitor Intelligence pulls rich business data associated with IP addresses hitting your website, providing a deeper profile of your digital traffic so that your offline and online prospect data are in sync.
Sales and Marketing: A Dynamic Duo
The key to ABM success hinges on aligning efforts across online and offline channels while empowering sellers with the intelligence they need to engage key accounts with relevance.
Drive alignment and efficiency with D&B Optimizer, which delivers a unified view of customers for sales and marketing teams right within the technologies they use every day. Use D&B DataVision to help marketers deploy campaigns across CRM and MAP systems, or send targets to sellers directly via D&B Hoovers.