Analytics to Drive Marketing PerformanceEmploy smarter, data-driven insights to ensure you’re making wise marketing decisions.
Expanding the view your data provides

By connecting the entities to our unifying data source and assigning a
D-U-N-S Number, you'll have a unified view of entities and their legal relationships. Now, what may have appeared to be disparate records are reconciled under a connected family tree, enabling you to understand relationships that were previously hidden. This is the foundation for unlocking the potential of data, and you do it by collecting, organizing and enriching the data associated with your business entities.

Creating greater visibility into data connections

Linking entities lets you see engagement and transaction activities across the family tree. Once entities are linked, the connections you see provide new opportunities as well as areas to clean up - incorrect information, duplicate entries and more. But this still doesn’t provide sufficient data for critical decision-making. The internal entity data must be augmented with third-party data, such as firmographics and trade, to provide a deeper, unified view of who you do business with.

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