Analytics for Every Stage of the Customer JourneyEmploy smarter, data-driven insights to ensure you’re making wise marketing decisionsMaximizing the ROI of your marketing investments starts with unlocking the full potential of your data. The real value lies in the truth and meaning rooted in the information. Dun & Bradstreet makes sense of your data and delivers the insights you need to understand your audience, prioritize your strategy and reduce wasted marketing spend. The result is data-driven marketing that drives meaningful growth.
Expanding the view your data provides
By connecting the entities to our unifying data source and assigning a D-U-N-S Number, you'll have a unified view of entities and their legal relationships. Now, what may have appeared to be disparate records are reconciled under a connected family tree, enabling you to understand relationships that were previously hidden. This is the foundation for unlocking the potential of data, and you do it by collecting, organizing and enriching the data associated with your business entities.
Creating greater visibility into data connections
Linking entities lets you see engagement and transaction activities across the family tree. Once entities are linked, the connections you see provide new opportunities as well as areas to clean up - incorrect information, duplicate entries and more. But this still doesn’t provide sufficient data for critical decision-making. The internal entity data must be augmented with third-party data, such as firmographics and trade, to provide a deeper, unified view of who you do business with.