Data-driven Marketing

Marketing Automation

The Latest in Marketing Automation Marketing automation tools draw on real-time business data and powerful analytics programs to help companies reach qualified leads in the most efficient way. Matching incomplete user profiles to supplemental third-party data helps build detailed leads lists, while audience targeting capabilities direct ad spend to the most qualified prospects. In this article, you will discover tips that can help you get the most out of marketing automation as well as common pitfalls you may want to avoid.