Calculate the Impact of Data Quality on Your Business

Start building a business case to address data quality today!

The Data Quality ROI Calculator

89% of B2B sales and marketing professionals believe data quality drives the right campaigns but only half are confident in the quality of their data. That’s why we built this calculator — to help you build an internal business case to fund and execute on critical data management initiatives. We want to help you understand the impact — both good and bad — that data quality can have on your business.

Get Started

Fill in the tiles below and click “calculate.” When you’re finished, click “get complete results” to receive a downloadable version of your results with additional insights into areas of opportunity.

YOUR DEPARTMENT
How many CRM records do you fix/update each quarter? This number is typically 2-5% of all CRM records per quarter?
PRO-ACTIVE RECORD REPAIRS PER QUARTER
ANNUAL COMPANY REVENUE
£
How many minutes does it typically take you to fix a CRM record and publish it?
MINUTES SPENT FIXING RECORDS
min.
0 60
NUMBER OF CUSTOMERS
CURRENT DATA QUALITY
This ROI calculator is provided as-is and for reference only. This is not a guarantee of your actual ROI or results.

Your Results

POTENTIAL BENEFITS ACHIEVABLE

$475,105
This represents the potential benefits your business can achieve through a proactive and ongoing data management program. Better data enables you to segment and target more effectively, drive deeper personalization, and improve the productivity of your sales, marketing, and operations teams.

THERE IS ROOM FOR IMPROVEMENT:

OPERATIONAL COST

$475,105
This represents the cost of managing data quality (i.e. time and resources).

INDIRECT COST

$475,105
This represents the downstream impact of poor quality data (i.e. your inability to segment and target prospects, personalize content, etc.).

The Good News!

There are many additional metrics available for you to customize your results across marketing, marketing ops., and sales that will make your estimate even more specific. Click the button below to receive a printable version of your results so far and learn how to gain additional insights.

Complete the Form to View Your Results Summary

Once you’ve completed the form, a Dun & Bradstreet representative will be in touch to walk you through the additional insights that are available.

The Science Behind the Calculations

Because data flows across various areas of your business, the calculator splits a business into three categories and twenty-three areas of focus to generate a data value statement.

This calculator is based on default metrics, each of which can be adjusted to reflect your current state.

With these results, you can gain a better understanding of how much poorer quality data can potentially be costing your business and the potential opportunity for your business when you improve it.

What is Operational Cost?

This represents the cost of managing data quality (i.e. time and resources).

What is Indirect Cost?

This represents the downstream impact of poorer quality data (i.e. your inability to segment and target prospects, personalize content, etc.).

Benefits Achievable from Working With Good Data

This is an estimated aggregate view of the potential benefits your organization can achieve by improving the state of your data quality — or how much revenue your company can make if your data gets better!