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Marketing & Sales
D&B Web Visitor IDProfile your web visitors and deliver real-time personalization to enhance website engagement and turn unknown visitors into leads.
Focus on the visitor, not the visit
D&B Web Visitor ID pulls rich business data associated with cookies and IP addresses hitting your website, providing a deeper profile of your digital traffic so that your offline and online prospect data are in sync.
Hone campaign segmentation criteria by analyzing the digital footprint and business attributes of your visitors.
Focus your retargeting efforts on the highest value prospects.
Connect web visitor data with your CRM and other offline systems through the D-U-N-S Number.
Gather data on engaged visitors who may not trigger a conversion event, but may qualify as a “lead”.
Capture a larger share of your online traffic into your lead funnel.
Measure the effectiveness of marketing in driving the right B2B audiences to your site.
How It Works

D&B Web Visitor ID can customise the digital experience of your web visitors to drive engagement. The more personalised and relevant their experience becomes, the more likely they are to transform from prospects to solid leads.

Gain instant access to company information of your most important visitors - such as business name, industry, geography and more - giving you a laser-sharp focus into which target segments to invest your market spend.

Download Fact Sheet

Working with D&B has been the easiest vendor relationship I’ve had in over 20 years in the software world. Everyone we’ve worked with has been extra helpful. You don’t hear from us a lot because we’ve had zero issues because things just work.
Senior Developer, Leading IT firm
Data for Marketers Looking to Improve their Digital Programs
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