Focus on the visitor, not the visit
D&B Web Visitor ID pulls rich business data associated with cookies and IP addresses hitting your website, providing a deeper profile of your digital traffic so that your offline and online prospect data are in sync.
Hone campaign segmentation criteria by analyzing the digital footprint and business attributes of your visitors.
Focus your retargeting efforts on the highest value prospects.
Connect web visitor data with your CRM and other offline systems through the D-U-N-S Number.
Gather data on engaged visitors who may not trigger a conversion event, but may qualify as a “lead”.
Capture a larger share of your online traffic into your lead funnel.
Measure the effectiveness of marketing in driving the right B2B audiences to your site.
Working with D&B has been the easiest vendor relationship I’ve had in over 20 years in the software world. Everyone we’ve worked with has been extra helpful. You don’t hear from us a lot because we’ve had zero issues because things just work.