Predictive Lead Scoring
Using webhooks, D&B Lattice’s predictive insights are automatically filtered into Marketo, so models can be used to score leads within existing SmartCampaigns. Marketers can use these predictive scores to increase the efficiency of their existing programs, in their preferred workflow.
Real-Time Data Enrichments and Scoring
In addition to a score, D&B Lattice writes enriched data back into Marketo, including lead and account firmographic attributes and technology indicators, which can then be used to create personalized segments for hyper-personalized campaigns. Data enriched by D&B Lattice remains in the Marketo instance.
Optimize Omnichannel Marketing Programs
As leads and contacts enter into programs, they are scored based on their geography, company size, engagement with prior campaigns, etc. Leads and contacts are then automatically routed into specific programs based on their score, fit and behavior. This is done for both inbound and outbound channels.
“Now it does feel like we have a lot more intelligence about where we’re winning and how and we’re able to score and actually transition those leads down into our funnel quicker.”
- Troy Perry
Marketing Operations Manager, Mulesoft