Predictive Lead Scoring
Using the Eloqua API, D&B Lattice’s predictive insights are automatically filtered into Eloqua, so models can be used to score leads within the Eloqua Canvas. Ensure only high-fit accounts/leads are sent to sales. Marketers can use these predictive insights to increase the efficiency of their existing campaigns, in their preferred workflow.
Real-Time Data Enrichments and Scoring
In addition to a score, D&B Lattice writes enriched data back into Eloqua, including lead and account firmographic attributes and technology indicators, which can then be used to create personalized segments for hyper-personalized campaigns. Data enriched by D&B Lattice remains in the Eloqua instance.
Optimize Marketing Programs
As contacts and leads enter into campaigns, they are scored based on their geography, company size, engagement with prior campaigns, etc. Leads and contacts are then automatically routed into specific programs based on their score, fit and behavior. This is done for both inbound and outbound channels.
“Lattice helps us filter out low probability leads before they reach sales. I love the ability to dive deep into the predictors of what makes a good lead and our sales team loves Lattice because they know they are focused on the best opportunities.”
- Alexandre Papillaud
Director, Global Demand Center, Intel Security