Marketing & Sales

D&B Lattice for Eloqua

Take your lead scoring & omnichannel orchestration to the next level with D&B Lattice for Eloqua
Send The Right Leads to Sales
D&B Lattice integrates into Eloqua enabling powerful predictive lead scoring and omnichannel orchestration capabilities. Score incoming leads by their propensity to purchase. As well as orchestrate hyper-targeted omnichannel campaigns, ensuring messaging is aligned across all channels.
Embed
Predictive insights are automatically filtered into Eloqua
Segment
Create personalized segment for hyper personalized campaigns
Optimize
Leads and contacts are automatically routed into specific programs based on their score, fit and behavior

Predictive Lead Scoring 

Using the Eloqua API, D&B Lattice’s predictive insights are automatically filtered into Eloqua, so models can be used to score leads within the Eloqua Canvas. Ensure only high-fit accounts/leads are sent to sales. Marketers can use these predictive insights to increase the efficiency of their existing campaigns, in their preferred workflow. 

Real-Time Data Enrichments and Scoring

In addition to a score, D&B Lattice writes enriched data back into Eloqua, including lead and account firmographic attributes and technology indicators, which can then be used to create personalized segments for hyper-personalized campaigns. Data enriched by D&B Lattice remains in the Eloqua instance.

Optimize Marketing Programs

As contacts and leads enter into campaigns, they are scored based on their geography, company size, engagement with prior campaigns, etc. Leads and contacts are then automatically routed into specific programs based on their score, fit and behavior. This is done for both inbound and outbound channels.

Thomson Reuters Improves Cross-Sell and Upsell Plays

Learn how Thomson Reuters worked with Lattice to identify their super users and use that information to improve their cross-sell and upsell opportunities.

“Lattice helps us filter out low probability leads before they reach sales. I love the ability to dive deep into the predictors of what makes a good lead and our sales team loves Lattice because they know they are focused on the best opportunities.”

- Alexandre Papillaud
Director, Global Demand Center, Intel Security

Ready to increase conversion rates and revenue?

See What D&B Lattice can do for your sellers today.

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