Episode Sixty-Seven: Data As A Single Source Of Truth

Harnessing Data for A 360 Degree View Of The Customer

One of the secrets to our success is how we embrace new data sources. Whether that be third party intent, technographic and how we combine it with first-party data to provide insights to fuel account selection, build marketing programs, but also critically to enable sales teams.

In this episode of The Power of Data Podcast, Alex Wares, Managing Director UK at Transmission joins the podcast to discuss the transformation the pandemic has ignited in marketing and sales, bringing the need to find more agile ways of marketing. Alex also explores the power of data as a single source of truth, the importance of embracing new data sources and his excitement around personalisation.

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(Please note that this podcast was recorded remotely.)