Harnessing Data for A 360 Degree View Of The Customer
In this episode of The Power of Data Podcast, Alex Wares, Managing Director UK at Transmission joins the podcast to discuss the transformation the pandemic has ignited in marketing and sales, bringing the need to find more agile ways of marketing. Alex also explores the power of data as a single source of truth, the importance of embracing new data sources and his excitement around personalisation.
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(Please note that this podcast was recorded remotely.)