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Dun & Bradstreet’s Plan to Turn Credit Reporting into Data-Driven Media

Dun & Bradstreet’s Plan to Turn Credit Reporting into Data-Driven Media

AdExchanger highlights Dun & Bradstreet’s growth strategy and its plans to move further into data-driven sales and marketing in this feature Q&A. Reporter James Hercher sits down with Michael Bird, EVP & GM at Dun & Bradstreet, to discuss what’s next for Dun & Bradstreet’s sales & marketing solutions, the changing sales & marketing landscape, and where the growth opportunities are.

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