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Why Many B2B Marketers Struggle With CRM Integrations

Why Many B2B Marketers Struggle With CRM Integrations

The new B2B Marketing Data Report was highlighted in this piece, featuring commentary from former CMO, Josh Mueller, on how companies often struggle to integrate efficiently.  Mueller notes that CRM systems must be connected to other systems across an organization to maximize value and ensure “a complete picture of the customer.”

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