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Only 50% of B2B Marketers Confident in Data Quality

Only 50% of Marketers Confident in Data Quality

The B2B Marketing Data Report was featured, highlighting marketer's frustrations with data quality.  CMO, Josh Mueller, was quoted as saying that B2B businesses "understand the value of data to their organisations, but have not yet figured out how to collect, integrate and apply that data in insightful ways to help make business decisions.”

 

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