The Future Of Data Report

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A Dive Into The Power Of Data Across Europe

The sheer volume of data available to businesses has grown enormously over the past decade. Organisations have faced many disruptions that have increased their reliance on timely, relevant information, from technological evolutions to economic, regulatory and political change. Add to the mix the Covid-19 pandemic, businesses’ relationships with data have changed forever. 

At Dun & Bradstreet, we’ve commissioned a piece of research, 'The Future of Data Report', to explore how over 1,700 business decision makers across Europe view data in their organisation - from the impact of Covid-19, internal challenges and what business leaders view as the opportunities and outlook for the future when it comes to data. In the study we found:

  • 67% of European business decision makers believe that their data is vital to their future success
  • 52% say that their company won’t survive without the best quality data.


The Future of Data Report will uncover:

  • how the pandemic has impacted businesses needs for more accurate and reliable data

  • the importance of talent and having strong data literacy within the organisation

  • building a robust data strategy.  

Get your copy to find out how you can get the right data on your side to grow and thrive in the future.


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Inside The Future of Data Report


This survey of 1,704 business decision makers was conducted by Censuswide in August 2021. The respondents came from organisations based in the UK, Germany, Austria, Sweden, Switzerland, Norway, Denmark, Finland, Poland and Hungary.