Data Talks Episode 22: URL and Email Address Matching

Getting More Out of Your Match Exercise

Host: George L'Heureux, Principal Consultant, Data Strategy
Guest: Ron Stam, Data Strategy Consultant

There are two primary use cases when matching by domain is especially helpful: first, when we can’t get a match to the name and address that's provided; and second, when the company information that is provided has incomplete information or is heavily dependent on domain level data itself. In these cases, when a match might have been impossible, we’re able to identify a match candidate. Similarly, we can use domain matching to reinforce other match results or to get an even better record than would have been possible using imperfect data and name-and-address matching alone.

In this episode of Data Talks our experts discuss some of the challenges, best practices, and considerations when leveraging a domain approach in your matching exercise.