Data Talks, Episode 2: The Importance of a Name

Episode Two: The Importance of a Name

Host: George L'Heureux, Principal Consultant, Data Strategy
Guest: Mary Hagemes, Data Advisor

What’s in a name? The name on the sign hanging on the front door of the business isn't necessarily the business's legal name. A company can conduct business under multiple names: their legal name and multiple trade styles. It’s important to understand which name you're working with based on your use case and then be able to aggregate it all under the same record.

A unique identifier, such as the Dun & Bradstreet D‑U‑N‑S® Number, may be a better way of identifying a record and getting an understanding of all of the names a company uses to operate, so that when you're making decisions, you can see the full picture of that business and treat your use case appropriately.