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Data Talks Episode 17: Sales and Employee Segmentation

Dun & Bradstreet Models Simplify Revenue and Employee Counts

Host: George L'Heureux, Principal Consultant, Data Strategy
Guest: Jason Simmons, Data Strategy Consultant

Sales figures and employee counts are two of the most frequently-used attributes that marketers rely on for B2B campaigns. But outside of publicly-traded companies that information is often difficult if not impossible to capture – not to mention that it gets even more challenging to try and allocate where those revenue dollars or employees belong inside a large enterprise.

Jason Simmons, a Dun & Bradstreet Data Strategy Consultant, explains how an industry-leading analytic model allows Dun & Bradstreet to offer this information for companies large and small, around the globe, with high levels of confidence.