Episode Seven: How Referential Sources Reduce Data Bias
Host: George L'Heureux, Principal Consultant, Data Strategy
Guest: Joseph Santos, Senior Principal Data Advisor
There's what you know, there's what you don't know, and there's what you don't know you don't know. That’s what can really hurt you, and that’s where referential data comes in.
An organization can function and strategize with its internal data alone, yes it’s possible. However, is it the best strategy? In this episode, we examine how relying on internal data can lead to short-sightedness, and even worse, bias.