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Data Talks, Episode 7: How Referential Sources Reduce Data Bias

Episode Seven: How Referential Sources Reduce Data Bias

Host: George L'Heureux, Principal Consultant, Data Strategy
Guest: Joseph Santos, Senior Principal Data Advisor

There's what you know, there's what you don't know, and there's what you don't know you don't know. That’s what can really hurt you, and that’s where referential data comes in.

An organization can function and strategize with its internal data alone, yes it’s possible. However, is it the best strategy? In this episode, we examine how relying on internal data can lead to short-sightedness, and even worse, bias.