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Data Talks, Episode 14: Improving Match Rates With Multipass Matching

Increasing match results and opportunities

Host: George L'Heureux, Principal Consultant, Data Strategy
Guest: Janine Moreira, Data Strategy Consultant

We like to think about identity resolution, AKA matching, as akin to the foundation of a house – it’s what keeps the house standing. Matching is the foundation of your data connected to Dun & Bradstreet data. Through matching, all of your disparate identifiers and fields of a contact that exists on multiple platforms can be mapped to a single record. Multipass matching takes this a step further by utilizing different input permutations of client data to discover even more match candidates, ultimately resulting in increased match results and more identified opportunities.

If you have a lot of potential contact information and don’t know which is right, you don’t have to keep guessing. Using a multipass match with Dun & Bradstreet gives you an even greater chance of finding and matching to the correct business entity.