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Using Data to Nurture Your Best Leads

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E-BOOK: How data and analytics help you uncover the full potential of a new prospect

Michelangelo once said, “Every block of stone has a statue inside it and it is the task of the sculptor to discover it.” Modern marketers have a similar task; it’s your job to discover the relationship inside every prospect and set it free. To do this, you need data…but even more than that, you need to know how to use it.

Simply having data doesn’t create insight any more than having a paintbrush creates art. You have to know how to apply each to do something remarkable.

In this e-book, you’ll learn how data helps you uncover the full potential of a lead. You’ll find useful facts, fresh perspectives and easy tips for practicing the new art of data-inspired marketing. Download “Using Data to Nurture Your Best Leads” now to learn…

  • Must-have customer data points for effective lead nurturing
  • How to put data to good use in building strong, lasting relationships
  • Key questions for mastering the art of B2B segmentation
  • Why nurturing shouldn’t stop with a purchase – and how to work with sales keep to going
  • Why an organization-wide redefinition of the customer relationship is so important (and how marketing can take lead)

Get your free e-book and start using data to discover the relationship inside every prospect!

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