Journey to ROI from Predictive Marketing and Selling

Best Practices for Predictive Programs

Predictive marketing and selling can provide an enormous upside for enterprises. Companies that have successfully deployed predictive marketing and sales solutions were able to achieve a sustainable 15:2 annual return on investment on their programs driven by:

  • Revenue lift
  • Competitive wins
  • Increased customer lifetime value
  • Category expansions
  • Improved retention rates

Learn what makes a predictive program a success from some of our large enterprise customers.

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