An Introduction to Predictive Marketing

Predictive Marketing Makes Analytics Accessible

You’ve likely heard of predictive analytics and thought, “It sounds great…and overwhelming. I’m no data scientist.”

That’s where predictive marketing comes in.

It makes predictive analytics accessible to the everyday B2B marketer, moving it from the theoretical to the practical. The marketer who takes a hold of this opportunity can recognize immediate results by focusing on one area of predictive marketing known as predictive lead scoring.

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