“Know your customer” may be a well-worn marketing mantra, but in a digital world, there’s added complexity. To really “know” customers today, B2B marketers must master customer identity. This means recognizing individual B2B customers online and offline—across multiple devices, channels, tools and platforms.
It’s quite something to accomplish. No wonder Forrester calls customer identity “the next competitive battleground.” Without question, marketers who are willing to dig in and sweat for it, striving to interconnect all relevant data fragments using a consistent and unique identifier (like the D&B D-U-N-S Number) will distance themselves from their competition. Interconnected data not only solves the customer identity puzzle, it unlocks the identity graph and all of it rewards.
Suddenly, delivering a smooth, satisfying customer experience just got a whole lot easier.
To learn more about how interconnected data can help grow your business, watch the video below.