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How Data-Inspired CMOs Are Owning the Customer Experience

It’s no longer about targeting, capturing and converting customers. In the Age of the Customer, it’s about engaging, sharing with and helping customers.

INFOGRAPHIC: Customers expect to be treated well across the spectrum of contact with a brand. Here's how CMOs are using data and analytics to delight buyers at every touchpoint.

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View other infographics in "The Age of the Customer" series: