Getting Started with Account-Based Marketing at Scale

3 Key Steps to Successfully Scale ABM

ABM at scale is a strategy. Marketers must engage target accounts based on response, engagement, and intent.

In this eBook, learn the three steps to success:

  1. Align sales and marketing teams on an agreed upon target account universe
  2. Attract target universe through multi-channel, personalized outreach
  3. Convert through continuous, targeted outreach including social and display

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