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B2B Data Has Entered Its Third Era – But Has Yours?Adam Leslie14 November 2018Learn why it’s more vital than ever to clean up your data and understand the 8 C’s of clean data. Read More

3 Modern Tactics for Scoring Last-Minute B2B SalesMichael Goldberg1 November 2018Learn the secrets to closing last-minute sales with the right mix of B2B data and insights.Read More

Can You Confidently Identify Your B2B Audience?Anudit Vikram29 October 2018Dun & Bradstreet’s Anudit Vikram talks about identity management, how the D-U-N-S fits in and how to get started.Read More

How to Master B2B Customer DataMichael Goldberg11 October 2018Learn what Master Data is and how it can improve your sales & marketing strategy.Read More

Leverage Strong Partnerships + Data to Boost Your PerformanceNeil Patwardhan15 August 2018Dun & Bradstreet's Neil Patwardan discusses the importance of alliances and partnerships to give customers comprehensive solutions, tailored to their needs.Read More

Infographic: Data Activation is Helping B2B Firms Drive Better ResultsMichael Goldberg9 August 2018Discover the biggest challenges to activating sales and marketing data and how to overcome them.Read More

4C Delivers ABM Strategies with Consistent Online & Offline TargetingThe Editors9 August 2018Dun & Bradstreet’s audience targeting & sales intelligence solutions supports 4C’s ABM strategy to drive targeted engagement with B2B audiencesRead More

Partners Speed Time-to-Value for Data Powered Tech InvestmentsJessica Nussbaum26 July 2018Modern businesses are evolving how they interact with data and technology for better performance. See why partner solutions help harness business insights.Read More

5 Benefits of Content Personalization for B2B MarketersMichael Goldberg23 July 2018The benefits of personalization go beyond using someone’s name. Tailoring a buyer’s experience to their needs and interests helps make a connection.Read More

Data and Analytics are the Catalysts for Better PerformanceMichael Goldberg6 July 2018Getting the most out of your data means knowing what to ask of it. The answers will guide financial decisions, marketing strategy, and supply choices.Read More

D&B DataVision: Accelerating Go-to-Market Planning & Data ActivationThe Editors11 June 2018How Dun & Bradstreet aligned marketing and sales around a single source of customer truth to drive decision making and pipeline growthRead More

Leverage Sales Data to Sell BetterChris Penn3 May 2018In this guest post, Chris Penn explains how you can leverage sales data to close more deals.Read More

INFOGRAPHIC: Technology is NOT a Substitute for StrategyJosh Mueller 2 April 2018Discover how modern sales and marketing teams use robust analytics and technology to drive innovation and growth.Read More

The Power of Sales and Marketing Alignment in ABMMichael Brenner28 March 2018Discover how success means more informed decisions, richer buyer profiles, and more meaningful data when you align your sales and marketing teams for ABM.Read More

UK Gender Pay Gap ReportEdward Thorne27 March 2018Learn how Dun & Bradstreet was recently designated as a Diversity and Inclusion Champion in the UK. See UK's Gender Pay Gap regulations & measurement methods. R ...Read More

4 Sales Acceleration Strategies to Help Capture & Convert More Leads Michael Brenner23 March 2018Learn actionable sales acceleration strategies to guide your customers through the buying process faster and with less friction.Read More

Improve ABM Strategies in 3 StagesMatt Heinz 23 March 2018In this post, guest blogger Matt Heinz shows you how to engage your ABM Target Accounts by getting back to what’s really important: people.Read More

Best Practices for Building a Data-Driven Sales & Marketing StrategyMichael Goldberg23 March 2018Sales and marketing begins with the construction of a durable data strategy. That’s why we’ve rolled out the identifiers for a solid data quality and integratio ...Read More

How Data Is Driving the Evolution of B2B Sales and Marketing TacticsMichael Brenner19 March 2018Data is driving the evolution of B2B sales and marketing tactics by making more personalized, efficient, and impactful marketing possible – at scale.Read More

How SourceMedia Strengthens Audience Targeting and ProfilingThe Editors28 February 2018Leading digital business information and performance media company leverages D&B Visitor Intelligence and Workbench Data Optimizer to identify anonymous web vis ...Read More

How to Sell Over the Phone: 5 Quick & Helpful TipsMichael Goldberg27 February 2018The sales call is the direct line to a potential customer. Be sure to follow these steps when planning your outreach strategy.Read More

Account Based Marketing Best Practices in 6 StepsMichael Goldberg22 February 2018Dun & Bradstreet’s Former CMO, Rishi Dave, explains why data is the fuel for any successful ABM program and how to prepare your organization for success. Read More

How Analytics Powers Sales AccelerationJonathan James Cramer22 February 2018Analytics solutions can help an organization increase sales to new and existing customers, reduce churn and increase loyalty.Read More

Getty Images Alters Data Strategy to Better Understand Their AudienceMichael Goldberg21 February 2018Getty Images planned to launch a new customer relationship management (CRM) platform to 30 offices across 20 countries in 5 continents – in six weeks. While it ...Read More

One-Minute Read

Commit To Time In The Saddle When Targeting Key Audience SegmentsErin Wright15 February 2018See how Omnichannel marketers expertly interconnect the right mix of channels and data to identify, target, and engage with customers.Read More

Improving Sales Performance with Analytics & Lead RoutingRachel Richter15 February 2018Getting the right leads to the right team is a challenge that almost any company wants to solve. Analytics offers the answer to this persistent business questio ...Read More

The Big Break: Identifying Patterns in Your Customer PortfolioAbigail Lutte15 February 2018Winning in your growth efforts takes strategy, mastery of the rules and perfect timing. Finance has the power to drive increased cash flow, collaboration and pr ...Read More

Opportunities and Challenges for UK Small BusinessesEd Thorne17 January 2018Small to medium enterprises (SMEs) are the lifeblood of the British economy. We surveyed 500 SME owners to find out more about the challenges and opportunities ...Read More

Video: Using the SiriusDecisions Demand WaterfallThe Editors19 December 2017The latest Demand Waterfall reflects the reality of how B2B demand generation actually works, according to Dun & Bradstreet’s Josh Mueller.Read More

Video: Marketing and Customer Experience in an Omnichannel WorldThe Editors5 December 2017When it comes to delivering a unified experience, so much goes into perfecting an omnichannel customer approach. Learn the who, what, where and the why.Read More

Are Data Silos Killing Your Business?Michael Goldberg27 November 2017Silos have made it hard to manage, analyze, and activate enterprise-wide data. But these steps, inspired by data-inspired companies, should help get you on the ...Read More

Master Data and Big Data Synergy?Malcolm Hawker14 November 2017Big Data and Master Data have long been considered separate environments. Can integrating the two help companies realize the full value of their Big Data?Read More

Are We Heading Towards Digital Global Warming?Scott Taylor7 November 2017The concurrent megatrends of big data, globalization, and the API economy converging could lead to a digital global warming.Read More

Video: Accelerating Sales with Data and AnalyticsThe Editors9 October 2017Dun & Bradstreet’s former CMO talked with analyst, Michael Krigsman, to discuss how data and analytics has flipped B2B marketing and sales on its head. Read More

The B2B Road Is Long & Winding: Sales & Marketing Must Be EquippedRishi Dave15 September 2017Gain insight into how B2B sales & marketing professionals are shifting to a more targeted, data enriched system to achieve their business goals.Read More

How Analytics Can Help Sales Teams Close More DealsRachel Richter14 September 2017Predictive analytics and behavioral data can help sales identify locations with buying power and need for your products/solutions, at the right time. Read More

The State of B2B Sales AccelerationThe Editors14 September 2017Explore a visual snapshot of thoughts from buyers and sellers on the state of sales acceleration.Read More

How to Integrate Content into the Marketing Org Michael Goldberg6 September 2017World class marketing strategies fall short without great content. See how D&B integrated content into its marketing org.Read More

Key Take-aways from “Prove It! Attribution and Analytics” at sfBIGJessica Nussbaum6 September 2017Jessica Nussbaum, Director of Marketing at Dun & Bradstreet, shares a few key take-a-ways from sfBIG’s attribution and analytics event. Read More

Why is the Sales Cycle Longer in B2B vs. B2C Advertising?Jessica Nussbaum17 August 2017In this second of a multi-blog series, learn why the main difference between consumer and business purchasing is that the sales cycle is longer.Read More

Omnichannel Marketing – We Are So Meta!Erin Wright27 July 2017Get the top 8 tips from the Driving B2B Omnichannel Success Through Data webinar hosted by Dun & Bradstreet and Adobe.Read More

Reimagining the Power of Data in the Cloud with MicrosoftThe Editors24 July 2017Real-time, actionable data powered by the D&B D-U-N-S^® Number, will help businesses across the globe make critical business decisions through Mic ...Read More

All Work and No Play Makes Jack… A Robot?Dr. Anthony Scriffignano24 July 2017What happens when human jobs inevitably give way to automated agents that can do more work, more efficiently, and without rest or other human requirements?Read More

One-Minute Read

Cross the Finish Line by Engaging With Your Customers Their WayErin Wright19 July 2017B2B digital marketers know the key to differentiate and remain competitive is by delivering engaging customer experiences. Read on how to finish strong.Read More

Taming the Wild Data BeastBryan Palmer18 July 2017Get highlights and request this Forbes Insight Research – The Data Differentiator: How Improving Data Quality Improves Business.Read More

Improving the Digital Customer ExperienceDeniz Olcay17 July 2017Learn how we’re leveraging our marketing & sales solution to better understand our web traffic, improve our site experience and generate revenue.Read More

Two Keys to Unlocking the Identity of Your Website VisitorsRishi Dave17 July 2017Learn how to use the right data to identify your web visitors and turn visitors into customers. Read More

3 Tips to Improve Inbound Marketing on a BudgetTracey Panek13 July 2017No one enjoys an limited marketing budget. If you need a cost-effective way to generate leads, find out why inbound marketing is your best solution.Read More

How B2B Marketers are Using AnalyticsMichael Goldberg10 July 2017Data plays a big role in B2B marketing. But the real value lies in analytics. We partnered with Forbes to learn how marketers use analytics to drive success.Read More

One-Minute Read

Dive into Omnichannel Marketing by First Identifying Your CustomersErin Wright28 June 2017Like triathlon training, Omnichannel Marketing requires dedication, persistence, and endurance. Start your race strong by identifying your customers.Read More

How the Ad Industry is Coming Together to Stop Losing Money Michael Goldberg21 June 2017With ad fraud on the rise, the industry has banded together to combat the issue. TAG’s CEO explains how data sharing is playing a big role in the fight. Read More

Why Data is the Key to Navigating the SiriusDecisions Demand WaterfallRishi Dave14 June 2017See how Dun & Bradstreet uses data and analytics to accelerate sales and how this strategy will help you navigate the new SiriusDecisions Demand WaterfallRead More

How Ricoh Optimized Demand Gen Through a Centralized Data StrategyMichael Goldberg5 June 2017Ricoh knows the importance of having clean, accurate data to guide their marketing strategy. Discover how they use data to drive increased acquisition. Read More

How to Double Your Inbound Sales Leads in a Single YearJosh Mueller 30 May 2017Demand generation is one of the most important elements of a modern marketing strategy. Check out five tips that we employed to drive significant demand.Read More

The Sales Acceleration Tools Perfect for Small BusinessesAmber Colley30 May 2017Sales acceleration can be a crucial concept for small business owners, despite how popular it is among enterprise companies. Read More

AI and The Terminator ConundrumRishi Dave16 May 2017AI is a hot story, but the data narrative is not as prominently discussed as it should be. After all, AI is only as intelligent as the data that feeds it.Read More

Marketing and Sales Gain an Edge with Dun & Bradstreet and Oracle Data CloudThe Editors27 March 2017Learn how Oracle customers can access Dun & Bradstreet data across the enterprise to build a single, connected view of their customers and prospects.Read More

Account-Based Marketing: The Art of the StartThe Editors6 March 2017We surveyed over 100 B2B marketers to learn about the important role data plays in implementing account-based marketing strategies.Read More

Whitepaper: How to Build a Killer Strategic Account PlanThe Editors6 March 2017Learn how to build a strategic account plan that will move you into accelerators faster, easier and with more predictability.Read More

The Need for Sales Acceleration is Accelerating Rishi Dave6 March 2017Dun & Bradstreet’s former Chief Marketing Officer, Rishi Dave, shares his views on sales acceleration and the benefits associated with this concept.Read More

The Future of Digital ExperiencesErin Wright28 February 2017Watch Dun & Bradstreet CEO Bob Carrigan and Global VP Ed Carey talk digital experience with Adobe from the Street Tank at Advertising Week 2016.Read More

3 B2B Sales Strategies for Accelerated SellingShelly Lucas22 February 2017Are stalled B2B deals getting you down? Follow these strategies to keep sales conversations moving forward.Read More

How Anticipatory Analytics is Changing the Way We MarketRishi Dave30 January 2017Marketers don’t need a crystal ball or a magic elixir to see the future, they just need the right mix of data and insights; they need anticipatory analytics.Read More

Why Master Data is Key to Contacting Qualified LeadsMichael Goldberg3 January 2017Proactively cleaning, enriching and mastering your database will help you reach the right people to drive qualified ROI.Read More

Fighting Chaos With Chaos: The Biggest Irony of the Martech Explosion Leslie Hancock14 December 2016Today’s martech stacks are far from streamlined, but this isn’t the complexity marketers should worry about. Scott Brinker and Michael Krigsman explain. Read More

How to Grow Your Business With Interconnected DataThe Editors6 December 2016Forrester calls customer identity “the next competitive battleground.” Learn how interconnected data can unlock the identity graph and all of its rewards.Read More

How to Grow Your Business With Interconnected RelationshipsThe Editors6 December 2016Learn how interconnected relationships can help you evolve your B2B marketing beyond short-term leads and grow your business.Read More

How Analytics Could’ve Saved the Death Star and Become a Force for Your BusinessJohn White7 November 2016Listen to Dun & Bradstreet’s Former CMO Rishi Dave explain how anticipatory analytics is crucial for your business and the 4 key things needed to use it.Read More

Unum Partners with D&B to Identify Cross-Sell OpportunitiesThe Editors6 November 2016Learn how Unum successfully matched and appended their data to identify cross-sell opportunities and achieve a broader view of their overall market.Read More

How to Grow Your Business with Interconnected SystemsThe Editors2 November 2016Interconnect your platforms to align your teams and work as one.Read More

Fast-Tracking Secrets to Digital Marketing SuccessLee Odden2 November 2016In this Q&A with Lee Odden, Dun & Bradstreet SVP Josh Mueller talks all things digital marketing, from lessons learned and 2017 priorities to re-imagining the d ...Read More

How the Internet of Things Helps Deliver the “Right” Customer ExperienceShelly Lucas2 November 2016For B2B marketers, the IoT is more than just another ad "channel." It adds a new layer of buyer analytics for delivering the "right" customer experience.Read More

How Interconnected Data Helps Marketers Stay in Tune with CustomersShelly Lucas2 November 2016You can't stay in tune with customers if everyone isn't working with the same information. Fortunately, standardized data can ensure you're all playing the same ...Read More

Personalized B2B Marketing in the Age of Colossal DataShelly Lucas1 November 2016Personalized marketing requires the right message, at the right time via the right channel. Sounds impossible. But not if you gear up for it.Read More

The Marketing “Efficiency” Problem & How Customer Analytics Can Solve ItShelly Lucas1 November 2016The problem with "efficiency": It keeps us from delivering fluid responses. But thanks to interconnected data and customer analytics, we can liquefy our marketi ...Read More

Three Reasons Why B2B Marketers Should Reconsider Facebook AdvertisingShelly Lucas1 November 2016For years, many enterprise B2B marketers have given Facebook advertising a brazen thumbs down. Here are three reasons to reconsider that reactionRead More

How Modern Marketers are Connecting Online and Offline ChannelsAnudit Vikram1 November 2016Data is the glue marketers should use to connect online and offline channels for personalized customer engagement.Read More

Market Insight Helps Fujitsu Deliver Sales IntelligenceThe Editors31 October 2016Learn how Fujitsu implemented a marketing solution to cleanse, match and append their data, resulting in a single view of their customers.Read More

How a Non-Profit First Aid Provider Grew Their Market Share The Editors31 October 2016Learn how our marketing and sales solutions enabled this organisation to match and append their data, resulting in market share growth.Read More

Dun & Bradstreet WebinarsThe Editors1 August 2016Missed a webinar? View our webcast feed to play videos from previous webinars hosted by Dun & Bradstreet.Read More

Master Data: Uncovering Opportunities for GrowthThe Editors27 July 2016Discover best practices for gaining real value from your master data management (MDM) strategy in this dynamic webinar.Read More

Infographic: The 2016 State of Enterprise AnalyticsMichael Goldberg21 April 2016Read about the current state of enterprise analytics, a 2016 infographic from Dun & Bradstreet.Read More

The Disruptive Reader: Urgent Questions for Marketing InnovatorsShelly Lucas13 April 2016Attention, marketing innovators! This meaty reader is a lively interruption of “best practice” rituals—a must-read for all marketing misfits!Read More

Marketing's Disconnect With Business & How Customer Analytics Can Mend ItShelly Lucas12 April 2016Marketing's 2016 priorities are out of step with the C-suite's number one business mandate (ROI). Thankfully, customer analytics can help pull marketers back in ...Read More

From Earth to the Moon and Back 6x: How Data Drives DigitalErin Wright31 March 2016For businesses today, we live in a Data Economy, where high-quality data has become one of the most valuable commodities in pursuit of global growth.Read More

Making the Business Case for Better Marketing ImagesMichael Goldberg21 January 2016Oh snap! Your brand story isn't getting shared? Research shows the right images build deeper customer connections and better tell your story. Read More

5 Ways Internet Marketing for Small Business Helps You Stand OutTracey Panek19 January 2016It's not easy to compete against corporate marketing departments. Try these digital marketing tactics to help your small business get noticed in a big way.Read More

Pitney Bowes Merges its Software to D&B Data For Clean Customer ProfilesAmy Collins17 January 2016De-duping and enriching millions of company records creates a single customer view – and a path to better customer relationshipsRead More

Close More Deals with Sales IntelligenceThe Editors14 January 2016Don't approach prospects with a canned sales pitch. Arm yourself with detailed sales intelligence to better understand, target, and engage prospects.Read More

Why Business Plans Are Worth Their Weight in GoldJohn Rick Klaras12 January 2016Learn why developing a business plan can be incredibly important to a new company’s success.Read More

Accurate Data: The Foundation for PersonalizationThe Editors12 January 2016Without accurate customer data, you're more likely to have phantom leads and off-target marketing messages. Here's how to keep your information up to date.Read More

Sales & MarketingThe Editors12 January 2016Read and learn about new ideas and insights for the world of data-inspired marketing from Dun and Bradstreet.Read More

How to Create Personalized Marketing Campaigns for CustomerThe Editors12 January 2016Buyers want more personalized messages from the brands they do business with. Find out how data insight helps you get up close and personal.Read More

How to Conduct Consumer Research for Small BusinessesThe Editors11 January 2016You can't succeed in your industry if you don't keep up with trends and advancements. Find out why you need to market research to stay competitive.Read More

Looking to Nurture Your Leads a Bit Better?The Editors11 January 2016Is lead generation a struggle for your business? Heed these tips and tricks on how to nurture your leads and convert them into engaged customers.Read More

How to Become an Industry Research ExpertThe Editors10 January 2016B2B small businesses need to gather more facts before they become industry pros. Learn how to implement a sound industry research strategy.Read More

3 Steps to Creating Data-Rich Customer ProfilesRitika Puri6 January 2016Make your good customer snapshot better: Get creative with your data collection and integration.Read More

Improve Sales & Marketing Alignment with these 5 QuestionsThe Editors21 August 2015What happens to your relationship with a lead after it goes to sales? Data can set the tempo for moving forward smoothly.Read More

3 Audience Targeting Myths You Need to IgnoreRitika Puri13 August 2015Three targeting myths you don't know about (but should)Read More

Marketing and the Identity PuzzleLisa Petrucci6 August 2015There’s a lot of information out there that could help marketers better understand their customers – like behavioral data from web, mobile, email campaigns and ...Read More

The Dangers of Automated Dashboard Addiction – And How to Escape ThemThe Editors28 July 2015Just because something is easy to track doesn’t mean it should be. Markets and customers continuously change, so our measurements should change, too.Read More

The Dangers of Automated Dashboard Addiction – And How to Escape ThemShelly Lucas28 July 2015Just because something is easy to track doesn’t mean it should be. Markets and customers continuously change, so our measurements should change, too.Read More

How to Create Sales Pitches That Change Minds and Close DealsShelly Lucas9 July 2015Facts tell, but stories sell. An "unconsidered need" pitch tips the odds in your favor. Stanford research proves it.Read More

How to Turn Audience Targeting Mistakes into Real AdvantagesRitika Puri30 June 2015Marketing leaders share how they turned mistakes into relationship-building moxieRead More

The Data-Inspired Art of Sales Acceleration (eBook)The Editors23 June 2015You already get prospects ready for sales. What about getting sales ready for prospects? Data can be your best ally.Read More

Using Data to Nurture Your Best Leads The Editors16 June 2015E-BOOK: How data and analytics help you uncover the full potential of a new customerRead More

CMOs & CIOs: Relationship Co-Pilots, From Lunch Room to Loyalty LoopShelly Lucas11 June 2015Goodbye, funnel. Hello, loyalty loop! The CMO-CIO partnership takes off on a customer relationship adventure.Read More

The Data Inspired Art of Growing Customer RelationshipsThe Editors9 June 2015The new art of the marketer uses data to build lasting customer relationships. Get the essentials in this e-book!Read More

The Missing Link: What CMOs and CIOs Really Need to be Doing TogetherShelly Lucas4 June 2015The conversation around the CMO & CIO partnership is missing something important – and it's not digital marketing.Read More

What Predictive Lead Scoring Means for Sales & Marketing AlignmentKevin Dexter28 May 2015Predictive lead scoring is changing the often-contentious dynamic between sales and marketing organizations.Read More

The Salesperson as Customer HeroThe Editors21 May 2015INFOGRAPHIC: Marketers know what buyers are saying and what influences them. But what good is that insight if you don't share it with sales?Read More

Is Your Marketing Mobile-Ready?The Editors14 May 2015INFOGRAPHIC: Stay in step with on-the-go customers and keep their experience seamless with good data managementRead More

Give 'Em What They Want: Data-Inspired ContentThe Editors1 May 2015INFOGRAPHIC: Delivering the right stuff at the right time to build better relationships with prospectsRead More

Thriving Through the Data Deluge (Video)Brad Young30 April 2015Chief Data Scientist Anthony Scriffignano explains how marketers can find meaning in a sea of customer data.Read More

Map Your Universe: How B2B Data Empowers Your Targeting DecisionsThe Editors16 April 2015INFOGRAPHIC: Data and analytics let you gaze into more lucrative heavens – identifying companies you do (and do not) want to do business withRead More

Make Your Online Customer Experience Personal, Not CreepyThe Editors10 April 2015Personalize your online customer experience in five data-inspired steps. Get tips in this infographic!Read More

How Data-Inspired CMOs Are Owning the Customer ExperienceThe Editors3 April 2015How can CMOs meet the great expectations set by self-directed customers? Find out in this infographic.Read More

Lead Nurturing Gone Wrong – And How to Make It RightShelly Lucas27 January 2015Lead nurturing is about finding open doors. See more of them by improving your relationship-building.Read More

Data-Driven Account-Based MarketingThe EditorsRead More

Whitepaper: Finance Operations –
A Roadmap to SuccessThe EditorsGet an insider's look at Dun & Bradstreet's own experience building a finance operations structure and strategy for empowering growth.Read More

Marketing Agility: The Missing Metric?Shelly LucasMarketing agility is essential to deliver real-time responsive contents. CMOs can use an agility scorecard to report progress & obtain leadership support.Read More

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