ABM Accelerator Program

D&B Lattice Predictive ABM Programs Accelerate Revenue

Learn how to create winning predictive account-based marketing (ABM) campaigns and generate revenue impact from marketing and sales programs.

With account-centric programs and processes, you can measure influence from the start of a marketing campaign through sales enablement and determine how many dollars it added to the bottom line. This kind of revenue impact is an incredibly valuable investment of time and resources.

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