A lot of marketing and sales teams have whiplash from how fast B2B buying behavior has changed since the start of the COVID-19 pandemic. Everyone was talking about digital transformation before, but 2020 and beyond is when it became real – and exponential.
Competition to reach and engage buyers is fiercer than ever and buyer expectations are now very much focused on digital experiences. They want personalized, relevant content that’s worth their time. In fact, industry statistics show that 79% of businesses that reported exceeding their revenue goals did it by delivering personalized experiences to prospects. And marketers said they saw a 20% boost in sales on average through personalized experiences.
But buyers also want to be assured of privacy in an era of constant media stories about data breaches and data misuse. According to Statista, 74% of internet users in the United States worry about online privacy and 79% are skeptical that a company will take responsibility when their data is misused. That presents a challenge for marketers, but it isn’t insurmountable with the right tools and data strategy.
The team that’s trying to play catch-up to this drive for personalization is at a distinct disadvantage, but it isn’t too late to evolve with the times – because now there’s RevTech to help. Check out the infographic below for the top reasons this excites modern revenue teams.
The New RevTech Promise
Revenue Technology, or RevTech, is a new crop of tools designed to propel marketing and sales efforts to the next level of digital engagement. They’re designed for marketing and sales teams to coordinate and collaborate on end-to-end account-based experiences as revenue teams aligned for a single purpose – landing more deals.
With the right revtech tool, a unified revenue team can combine 1st and 3rd party data for a single view of buyers, target the right audiences for campaigns and sales plays, activate their brand messaging across channels, and measure their buyers’ journeys for continuous optimization.
Revtech can also help marketing and sales teams cope with the overwhelming proliferation of tools on the market today. Martech and salestech are the new gold rush and seemingly every company is trying to get in on the action. But so many of these tools just create silos for these teams – the tools trap them in one company’s proprietary tech for one aspect of their marketing or sales, and a different piece of proprietary tech for another.
Revtech deals with this fragmentation by connecting these different tools together into one unified ecosystem. Combine the customer data you gather with the data you’ve purchased from a vendor, segment and target your audiences, build personalized experiences, and activate campaigns and sales plays all in one seamless workflow.
Dun & Bradstreet has a RevTech solution to meet the needs of modern revenue teams. With D&B Rev.Up ABX, powered by our industry-leading CDP, marketing and sales teams can:
- Unify 1st and 3rd party data for a single view of buyers
- Identify and target audiences of likely buyers
- Deliver compelling personalized experiences that engage with relevance
- Automate activation of campaigns and sales plays in one channel – or all of them
Watch a 90-second demo today.