Report: Data-Driven Resilience

Powering Growth In Uncertain Times

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In today's ever-evolving business landscape, resilience isn't just about survival; it's about thriving amidst uncertainty.

The world is grappling with rising costs, fluctuating customer demand, and the looming spectre of technological and supply chain disruptions. It has never been more important to know how to manage risk, and where new opportunities are emerging...


In our latest Data-Driven Resilience Report Powering Growth In Uncertain Times - where we surveyed over 3,000 business leaders globally - discover how organisations are not merely adapting to these challenges; they're leveraging data and third-party insights to conquer them.

Uncover the top threats to business survival, leaders' strategies in navigating turbulence, and how their use of quality data is helping them to:

Build a resilient sales pipeline

Data can aid business in growing a resilient sales pipeline by identifying new customers and markets, as well as detecting changes in demand from existing ones.

By continuously monitoring data on customer behaviour and market trends, companies can cultivate a robust sales pipeline. 76% of global business leaders said that data is vital to helping their business identify new customers and 77% said it enabled them to effectively target in market customers

Unlock supply chain resilience

71% of leaders emphasised the importance of data in comprehending supply chain shifts. Data-driven insights offer a tactical view of supply chains by monitoring suppliers, transport, and inventory.

This proactive strategy enables timely adjustments, secures alternate suppliers, and ensures supply chain continuity, even in adverse situations. Such preparedness is crucial for business resilience.

Improve credit management to drive resilience

72% of leaders surveyed said that data helped enable their business to make smarter decisions when extending credit.
Data-Driven Resilience Report

72% of leaders surveyed said that data helped enable their business to make smarter decisions when extending credit.

Strong cash flow is a key cornerstone of business resilience – and by analysing payment history, market conditions and general creditworthiness, businesses that are proactive can adjust payment terms or implement collection strategies to ensure they are paid on time.


At Dun & Bradstreet, we've always championed the idea that true resilience goes beyond mere survival. It's about harnessing the power of data to identify opportunities, comprehend risks, and respond swiftly to dynamic market conditions.

The path to resilience is paved with data, and your journey begins with this report. It's time to shift from merely surviving to thriving. Download the latest iteration of our Data-Driven Resilience Report and embark on your transformational journey today.

Unlock the Power of Data-Driven Resilience:

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