90% of B2B brands and agencies believe the use of data and analytics is changing how they approach advertising and marketing.
How do you measure up?
For the third consecutive year, Dun & Bradstreet has partnered with Adweek to gain a deeper understanding of how B2B brands are approaching data-driven marketing. From its impact on ABM to programmatic, the 2019 Marketing & Advertising Outlook shines a light on today's biggest challenges.
- How B2B marketers are using technology in their marketing stacks
- The most crucial marketing and advertising priorities for 2019
- How data is impacting ABM
- The state of programmatic advertising
- The differences between how B2B brands and agencies use data